This project is o create a brand for an office furniture manufacturing company named 4WORK. The brand themes of the company are turst, formal, and trendy, and the target audience is young entrepreneurs who run start-ups.
The logo overall is designed with grid-style. In order to show the profession of the company, I have flipped the number "4" to present an image of an office chair to show the company's dedication in producing high quality furniture.
The chair was designed in with thin linear lines in order to create contrast among the thickness which will bring more attention to the name of the company "4WORK”. Furthermore, to appeal to younger audience, the logo uses a unique and clean self-designed typeface that matches the grid shape making the logo trendy.
