BALMER'S is a hospital that cures and treats hair loss. The target audience for the hospital is men and women in the mid-upper class. As the hospital specializes in curing hair loss, I chose lion as the company's logo and branding to showcase long and rich hair that customers may have after the treatment, just like the lion's mane. In addition, I chose the colour gold to express the high quality and exclusive treatment offered to customers to attract the target audience that are in the mid-upper class.
