This project was to do branding for a dental clinic located in a small town. The concept of the clinic was to become an oasis-like place for the people. The target audience was everyone in the town with a wide range of age groups with the theme of healthy, calm, and friendly. The logo overall is designed with thin lines and grey outline to give a calm and simple feeling. The big tooth used in the logo is easily recognizable by customers and the color green and blue present a healthy feeling for the audience.
