Pilates Parc
Pilates Parc is a pilates studio that is located in the Republic of Korea. The studio is placed right in front of a park, offering a natural view to the members of the studio. The brand identity they pursue is natural, eco-friendly, and soft. I have chosen the letter "P" as the initial of the logo from “P”ilates “P”arc. The letter P is designed to give an eco-friendly feeling through expressing it as a sprout.
